The airline FX opportunity: How Multi-Currency Pricing can become a top ancillary product
This report on multi-currency pricing in the airline industry was commissioned by Outpayce to analyze cross-currency dynamics. The economic analysis was conducted by the Centre for Economics and Business Research (CEBR) in collaboration with Amadeus Business Consulting. The results reveal that over 37% of airline ticket sales involve cross-currency payments. Traditionally, these transactions are handled by banks, leaving airlines with little control and no share of the foreign exchange (FX) margin.
We explore how airlines can transform this hidden cost into a high-margin ancillary product by adopting Multi-Currency Pricing (MCP), allowing passengers to pay in their preferred currency directly on airline websites.
SriLankan Airlines is proving just how successful MCP can be. Since launching FX Box MCP across all routes, the airline has increased its MCP revenues by a further 20% in 2025. With no operational overhead and scalable implementation, MCP is a win-win for airlines and travelers alike.
This report is essential for airline executives looking to boost profitability and enhance the digital booking experience.
Report highlights:
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Revenue generation: If all passengers opted in to MCP, FX services could generate up to $9.6 billion annually for the airline industry.
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SriLankan Airlines success story: MCP is in the airline’s top ancillary services, with a 20% revenue boost in 2025.
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Improved customer experience: Transparent pricing in preferred currencies reduces abandonment and builds trust.
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Traveler insights: Our research reveals strong dissatisfaction with current FX practices and clear demand for airlines to offer transparent currency conversion services.